Article by RentalMetrics Fouder Doug Mitchell in ARA's Rental Management Magazine
I wrote an article for Rental Management Magazine that has gone live online. The article is called, "See You On the Web: Uploading Video Can Build Your Rental Business"
The power and effectiveness of web video is undeniable. Whether shopping for toasters or pick up trucks online, buyers are 50% more likely to buy and buy from you if you have video explaining a product and demonstrating value.
It doesn't take a marketing budget increase of $50k to shoot one commercial either. We've been using "guerrilla video" tactics for over a year now to increase visibility and Internet findability. If you don't think this is important now, you will.
Give us a call if you need guidance. Or, visit our sister company www.createWOWmedia.com to see how they're helping small and medium sized companies WOW new customers and leave the competition scratching their collective head.
RentalMetrics is the "in-sourced" management
consulting firm for the construction equipment rental sector. We're
headquartered in the heartland of America too. Please browse through our site
to gain some insight on how we think, what we do, and what makes us passionate
(some say obsessive) about extracting every last drop of efficiency from your
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