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(some say obsessive) about extracting every last drop of efficiency from your
operations.Cresco Equipment Rentals Leverages Online Video Commercials and Gains National Exposure
I'm impressed at the use of video for an online commercial for Cresco Equipment Rental. This nice article appeared in the WSJ online on the 11th of August. The piece talks about how businesses are leveraging video to get their messages out without the glitz and glamor of a "TV type production" that blows the marketing budget for the year in one little video shoot.
These programs offer "small businesses a way to capture their target audience...on a larger scale and at a cheaper price," says Josh Martin, a vice president and director of emerging media for New York-based ID Media, a member of Interpublic Group of Cos. "Video commercials offer a compelling way to engage consumers."
Take a look for yourself. We agree that using what we call "good enough" production values are key to rising above the chaff...without breaking the bank. We live by mantra as witnessed by our "Get to know us" in the upper right sidebar and through our 60 Second Grill series.
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