RentalMetrics is the "in-sourced" management
consulting firm for the construction equipment rental sector. We're
headquartered in the heartland of America too. Please browse through our site
to gain some insight on how we think, what we do, and what makes us passionate
(some say obsessive) about extracting every last drop of efficiency from your
operations.Online Reputation Management
Online Reputation Management may be your company's first foray into social media tools and strategies. There are many free and some pay methods to easily track what's being said about you or your firm in cyberspace. There's a great piece in the Wall Street Journal that provides some ways to get started if you're interested.
If you don't believe this is important, ask a company whose customer service practices have been exposed (or even just discussed) online. The power of social media tools are undeniable. In a day, one man's quest to return a coffee maker to Starbucks a few years ago became a multi-million dollar image/brand/reputation saving exercise. He started a website that told his story and the behavior of company representatives. It wasn't pretty. Ooops. If someone would have only been empowered to take back that $200 item.
The bottom line is that even if you're a small construction company or equipment rental company in Des Moines or New York City...people are talking about you. If you take the attitude that "Those blogger guys are just angry smelly cretins that have nothing better to do than complain"...guess again. Popular bloggers don't get that way by being egregious jerks. They typically provide thoughtful opinion that attracts others to comment both positive and negative.
If you want to begin the process of managing your online reputation you can contact us at RentalMetrics or simply signup for our Interactive Learning Environment for a mere $97/month with no contract or commitment to take classes in the subject on your own time...possibly while working out with your iPod. Just let us know how we can help.
(If you're in the Des Moines metro area, watch for the West Des Moines Community Education catalog. Yours truly will be teaching "Blogging for Business" on Wednesday evenings from 6:30PM-8:30PM at Indian Hills Jr. High School, Sept. 24 - October 15.)
Here's the class teaser:
Blogging is a cost effective and powerful marketing tool for businesses small and large. This class will give you all the tools you need to start reading, subscribing and creating influential blogs…while becoming more findable on the web.
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