What Makes You So Special?

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Can you answer this question in one or two sentences? What makes your company “stand out” when compared with the competition? If you’ve been twiddling your thumbs and struggling with this question for longer than a few seconds you’re not alone…read on!

First, think about a best-in-class company. What comes to mind when you think of John Deere or Caterpillar? How about Coca-Cola? Google? You know these names, right? They’ve done a great job of “branding” themselves, creating a noteworthy association between their business and VALUE.

I know what you’re thinking; “Yeah, they’re huge corporations, but I’m just a local guy with a small-fry budget.” Sure, you may be in a smaller pond, but your customers are still looking for VALUE…and when they find it they return over and over again as loyal customers. They tell their friends, family and associates where they find great satisfaction...and where they feel ripped off. You’ve got a reputation to manage, for better or for worse.  (Check out the Word of Mouth Manual Volume II for more on what people are saying about your company.)

Let’s go back to our original question. What makes you so special? Are you just another face in the crowd or do you offer something more? How do you uniquely create VALUE for your customers? Does your logo, jingle or tag line bring to mind confidence, power or customer satisfaction?

Here’s an example of what we believe makes RentalMetrics “so special.”                  

RentalMetrics provides Red Meat - tools, analysis, and insight - providing business leaders the insight to make well-informed decisions, saving their company’s time and money by maximizing Return on Investment (ROI). We do this through our unique 24/7/365 Interactive Learning Environment (ILE), delivering educational content in a variety of multimedia forms to best fit your learning style.