Human Inertia
A great post at the Be Excellent® blog hits the nail on the head. It’s the “people factor.”
Like it or not, change doesn’t happen just by the “supreme will” of the CEO or director.
Change happens by winning hearts and minds, building a groundswell of enthusiastic support through clear and consistent communication.
Remember, people naturally resist change. Think of your organization like a river – millions of tiny drops all headed in the same direction. To redirect the course of all those drops there needs to be a path of less resistance than the current, well-worn riverbed.
It’s a matter of pressure. If a new direction seems easier and clearer, or the old path becomes more difficult (think of a dam or floodwall in the river analogy) then the old direction is abandoned and a new course is set.
Just like redirecting a mighty river, changing human behavior is not a small or easy task. As a change leader, respect your organization’s “human inertia” and don’t underestimate the soft side of change management.
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