Using Social Media Tools in "Old School" Industries

John Jantsch over at Duct Tape Marketing just released a podcast where he interviews Jason Brown of Brown Lures.  His company creates...well...fishing lures.  While professional bass fishing has come a long way in the last few years in terms of TV time and popularity, it's not exactly a place where people think high tech.

Here's the home run quote:

Brown credits his blog with changing the way people find him, he created a podcast that gives him great “fishing stories” and loyalty from guides up and down the Gulf coast, he uses RSS and content tagging to automatically produce fresh blog content, and email marketing to blow his competition away at trade shows.

Using social media in industries that are still slow to adopt it is the killer competitive advantage.

Killer Competitive Advantage! Agreed. 

 Do you think that your construction or equipment rental operation can leverage some of today's social media technologies to gain that advantage?

We think so.

In fact, we're just about to release a new module in our Interactive Learning Environment that will get you acquainted with what's out there waiting for you.   It will be found in the  Introduction - Free Trial Category so guess what, you can get this course for free.  It should be posted by early next week.  In the meantime, you'll have plenty of audio, video, and text based content to peruse.

If you'd like to sign up for the free trial, simply click this link and you'll be taken to the sign up page.  No strings attached.

If you're not interested in signing up, you can always read an article I wrote for Rental Product News called, "Ready For a Blog?"