What makes your business great?

What makes your business great?

By Paul Gratton, Research Engineer

Can you answer this question in thirty seconds or less? Even more importantly, would your employees and your customers answer in the same way?

Try this exercise:

Sit down for five minutes and write down all the reasons why you think your business is great. Next, ask your employees to do the same. Finally, ask your customers why they've chosen you over your competition. If your employees and customers have a hard time coming up with positive things to say, or they greatly differ from your reasons for success, you might want to reassess how you're running your business.

Takin' it to the bank

If it's clear as to why you're running a great company then capitalize on it. Make it a point of pride and focus your marketing program around your core strengths.

If it's still unclear as to what makes your company great then maybe it's time to do a little more research. Ask your customers if any of the following things brought them through the front door.

 

- Quality Products and Service

- Best Promotion and Marketing

- Competitive Price/Value

- Great Location

- Relationship of Trust

It's critical to know how you provide value to your customers, because they're the ones that keep you in business. Make sure you can quickly tell prospective clients why they should choose your company, and then back it up by consistently doing what you said you'd do.