Blogging is not just about writing
Blogging is not only writing relevant items for your target market's consumption. It's about reading blogs.
Reading blogs from the industry will often give you a different perspective than simply reading the trade publications weekly/monthly.
But most importantly, you need to set up automated searches for blog posts, news, and comments about yourself, your company, and your competitors. Many people haven't the slightest clue of what the Internet thinks about them. Since that's where 99% of people go FIRST to research ideas/companies/products...you need to plug in.
Our Independent Learning Environment contains plenty of content to get you started down the road to blogging success (both reading and writing).
RentalMetrics is the "in-sourced" management
consulting firm for the construction equipment rental sector. We're
headquartered in the heartland of America too. Please browse through our site
to gain some insight on how we think, what we do, and what makes us passionate
(some say obsessive) about extracting every last drop of efficiency from your
operations.




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